Why Are We a Vegan Business?

    • Why should a clothing business be vegan?

The fashion industry is the 2nd most polluting industry on the planet.

We all grew up in a world where leather shoes, bags and jackets are not only considered to be the norm but are also a status symbol of high quality. The world's population has doubled since 1970 from 3.6 to 7.3 billion. This has led to such a high level of demand for clothes and accessories that the world’s resources are no longer able to sustain our demand. The animals we rear for food and their hides are known to cause huge amounts of greenhouse gas emissions from methane (because they fart, a lot!!). More than the total global emissions from transportation! Being aware of this information, it isn’t rocket science to conclude that we need to reduce the amount of animals we’re breeding and we do this by lowering demand. By eating less or no meat and not buying fashion items made from animal products.

    • Cotton is a plant fibre isn't it? How could your clothes have animal products in anyway?

Yes, cotton is a plant and we currently only use cotton for our garments. By identifying ourselves as vegan we are guaranteeing that you won't find any of our accessories, such as buttons and trimmings made from animal products like leather trim or shell buttons.

    • Isn't leather a by-product of the meat industry?

A by-product is something that isn’t integral to the actual process, it is an expected waste product. In the agricultural industry every part of the animal is sold for profit and the skin of the cow is a very profitable element. Without the leather industry the price of meat would increase dramatically or farmers would be unable to stay in business.

    • Why is leather processing bad for the environment?

The chemicals used for the tanning process, especially in developing countries, are extremely toxic. The processing facilities then release this waste product with the chemicals straight into rivers. The majority of leather is processed in developing countries such as India where the process is devastating to both the local environment and the people who live there.

    • What does the latest research tell us about the vegan diet?

Recent studies into blue zone communities around the world, who have the highest concentration of Centenarians (people who are over 100 years old), have found that they eat a predominately plant based diet. There are other factors involved in reaching such a ripe old age including maintaining a certain level of daily exercise and living within a supportive community. However, there is a direct link that by eating less meat and dairy, than the average person, it will assist us to live a longer life.

    • Who is PETA that you are accredited with?

PETA Australia is an organisation that promotes the ethical treatment of animals. The original organisation was founded in the USA in 1980 and they have successfully run many campaigns to improve the treatment of animals. They disagree with factory farming, fur farming, animal testing, animals used for entertainment and they also promote a vegan diet. Their website has plenty of information on the treatment of animals and they also provide accreditation and support for businesses like ours.